SOCIAL✨ Tuned for feeds and story rails

Hit 20KB for Social Cards & Lightweight Landing Pages

Maintain vivid imagery in Instagram bio links, Pinterest pins, and marketplace listings while staying well within 20KB payload budgets.

Use the real-time preview grid to compare 20KB output on Facebook, LinkedIn, and Pinterest aspect ratios.

Upload Images

Drag images here or click to upload

Supports JPG, PNG, WebP formats, batch upload supported

Compression Settings

Select an image to view preview

After uploading images, click on an image in the left list to view comparison effects here

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Why 20KB Remains the Social Sweet Spot

Social networks compress again after upload. Delivering a clean 20KB asset minimizes double-encoding artifacts, especially on mobile feeds.

  • Marketplace Listings
    Optimize previews for Etsy, Taobao, or Facebook Marketplace, where fast-loading results correlate with higher tap-through rates.
  • Link-in-Bio Pages
    Keep Linktree-style pages under 1MB total by capping hero images and CTA illustrations at 20KB each.
  • Content Syndication
    Provide publishers with pre-optimized 20KB thumbnails so your brand visuals survive RSS or AMP processing intact.
Advantages

Benefits of Shipping at 20KB

Balance fidelity, repeat uploads, and compressed network delivery without burdening users on mid-tier connections.

Starting from a controlled 20KB source reduces the heavy-handed filters applied by social platforms during ingestion.

Cleaner Platform Resizing
Consistent Brand Colors
Improved CLS Scores

20KB Optimization Checklist

Follow these steps before you publish a campaign or update a landing page.

  • Pick the Target Aspect Ratio
    Most feeds use 1:1, 4:5, or 16:9. Choose the right crop so automatic resizing doesn’t introduce blur.
  • Apply Smart Sharpening
    Enable the adaptive sharpening toggle after compression to compensate for the slight softening introduced by aggressive quantization.
  • Review Caption Overlays
    If the asset includes text, export a version at 1.5× size, compress, then reduce to final dimensions to protect edge definition.

Features for Campaign Managers

Plan, compress, and QA social-ready imagery with tooling designed for marketing teams.

Feed Simulator

Preview the compressed asset as it would appear on Instagram feed, Stories, LinkedIn, and X timeline placements.

UTM Overlay

Auto-generate tracked asset filenames (20KB) synced with your analytics parameters to simplify reporting.

Brand Color Guardrails

Receive alerts if brand-critical colors fall outside tolerance after compression so you can adjust before publishing.

Lazy Load Snippets

Grab responsive HTML snippets with native lazy loading and srcset tuned to your 20KB exports.

Campaign Versioning

Keep iterative variants organized with built-in version notes and A/B test tracking.

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20KB Compression FAQ

Strategic guidance for marketers and content teams.

1

Do platforms recompress my upload?

Yes, but providing a clean 20KB image reduces the amount of additional compression and keeps edges sharper.

2

Should I export JPG or WebP?

WebP is ideal for gradients and PNG-like transparency; JPG works for photos on platforms that convert to JPEG anyway.

3

How many variants should I ship?

Prepare separate crops for square, portrait, and landscape placements. All can hit 20KB thanks to the batch export queue.

4

Can I embed metadata?

Yes—use the metadata locker to keep alt text and IPTC tags while still landing on 20KB.

Launch Social Assets at 20KB

Upload your creative set, evaluate each placement in the feed simulator, and export perfectly balanced 20KB images.